More than a piece of Software
A Customer Experience Program (CEP) is a lot more than a nice software package. Sure the software is a key part of the Solution, but it is in fact just that - a Part of the Solution
A Customer Experience Program has some key components
- Survey Design
- Key Performance Indicators
- Change Management
- Training
- Empowering the very people for whom the feedback is about
- Process for dealing with bad feedback
- Data Feeds into the CX System
- Data Feeds out of the CX System
- Management Reporting
- Support for Online Reviews
- Daily System Health Management
This is just the start of the list...
So either you have a team that understands how to provide for each of these items or you can be guided by a trusted advisor.
There exist three distinct camps in the CX market
1) CX Software Provider
2) CX Advisor
3) CX Solution Provider
CX Solution
At Flow we are a CX Solution Provider. Every project that we work on is provided as a complete solution. Our proven methodology is used to guide our customers from the start to an Active solutionWe provide at no extra cost to the customer all of the elements outlined. It is in our best interests for your CEP to succeed. We provide a fully managed service, monitoring the health of the Program on a continual basis.
Takeaway
So regardless of who you select to deliver your CEP, make sure that they understand and care about the total solution. Always choose a Solution Provider, and think twice before opting for a piece of software.