Wrong tone
A noreply@ email address sets the wrong tone for an open feedback channel between us and the customer.
We use an open conversational email address such as feedback@youtellus.net, this reinforces to the customer that we are listening and value their feedback.
Some customers do not want to fill out surveys and are more comfortable providing an emailed response. There will always be situations where a customer is not able to run a survey - they may resort to reply by email instead.
We have the tools to effectively read, analyse and action emails received from end customers.
Text Analysis
Our Text Analysis tools can turn email content into actionable structured data. Our tools can also effectively identify auto-responses and spam, filtering these out of the process.
Our experience has shown that whilst most customers will provide feedback through the survey, some very valuable feedback that would otherwise have been lost can be gathered from this channel.